BHT Training 2012

Posted in: , - March 23rd, 2012 No Comments

bhttraininglogo_W280

Early in 2012, BHT Training identified the need for a more sober branding approach, and requested a website, brochure and ezine.

bhttrainingbrochure_W280 The client felt that the previous branding was too colourful and ‘in your face’ to attract corporate clients, with customer feedback echoing this sentiment.

With the natural life-cycle of the existing BHT website coming to an end, BHT Training also requested a separate, bespoke website solution with in-built course details, information and marketing that they could easily update. The client was also requested social media implementation to further publicise training opportunities.

bhttrainingweb_W280The structure of the previous brochure was to remain largely intact, with a simplified ezine also provided as before.

BHT Design’s solution was to tone down the colour scheme and to implement a robust CMS on the back end, as well as scrapping the previous logo in favour of a much simpler header for the website, brochure and ezine. We also provided SEO for the site, with back-links to the new BHT website.

Instead of competing with the brochure, the website now supports it; providing the end user with more choice when booking courses. The content management system is easy to update, reducing the need for on-going support and saving the client money in the long term.

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