Early in 2012, BHT Training identified the need for a more sober branding approach, and requested a website, brochure and ezine.
The client felt that the previous branding was too colourful and ‘in your face’ to attract corporate clients, with customer feedback echoing this sentiment.
With the natural life-cycle of the existing BHT website coming to an end, BHT Training also requested a separate, bespoke website solution with in-built course details, information and marketing that they could easily update. The client was also requested social media implementation to further publicise training opportunities.
BHT Design’s solution was to tone down the colour scheme and to implement a robust CMS on the back end, as well as scrapping the previous logo in favour of a much simpler header for the website, brochure and ezine. We also provided SEO for the site, with back-links to the new BHT website.
Instead of competing with the brochure, the website now supports it; providing the end user with more choice when booking courses. The content management system is easy to update, reducing the need for on-going support and saving the client money in the long term.